{"id":335,"date":"2014-03-13T14:49:27","date_gmt":"2014-03-13T12:49:27","guid":{"rendered":"http:\/\/bwgs.de\/?page_id=335"},"modified":"2024-10-05T06:43:43","modified_gmt":"2024-10-05T04:43:43","slug":"etat","status":"publish","type":"page","link":"https:\/\/bwgs.de\/?page_id=335","title":{"rendered":"Etat"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap td_block_text_with_title tdi_7 tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_7{\nwidth:330px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_text_with_title{\r\n                  margin-bottom: 44px;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.td_block_text_with_title p:last-child{\r\n                  margin-bottom: 0;\r\n                }.tdi_7,\r\n                .tdi_7 p{\r\n\t\t\t        font-family:Oswald !important;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Die Budgetierung ist ein zentraler Entscheidungstatbestand im Rahmen der Kommunikationsplanung. Dabei ist von zwei Ausgangspunkten auszugehen: Den Kommunikationszielen und den vorgesehenen Ma\u00dfnahmen. Hierbei sind die Probleme der Festlegung der Budgeth\u00f6he und die Verteilung des Budgets in zeitlicher und sachlicher Hinsicht zu l\u00f6sen. Nach der Festlegung der H\u00f6he des Gesamtbudgets wird das Budget im Rahmen der Streuplanung auf die Produkte, die Werbetr\u00e4ger und Werbemittel sowie nach Regionen in zeitlicher und sachlicher Hinsicht verteilt. Dabei ist immer die Problematik der Mediaselektion zu beachten. (Quelle: Wikipedia)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-335","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=335"}],"version-history":[{"count":1,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/335\/revisions"}],"predecessor-version":[{"id":3244,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/335\/revisions\/3244"}],"wp:attachment":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}