{"id":305,"date":"2014-03-13T14:23:55","date_gmt":"2014-03-13T12:23:55","guid":{"rendered":"http:\/\/bwgs.de\/?page_id=305"},"modified":"2024-10-05T07:03:43","modified_gmt":"2024-10-05T05:03:43","slug":"usp","status":"publish","type":"page","link":"https:\/\/bwgs.de\/?page_id=305","title":{"rendered":"USP"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap td_block_text_with_title tdi_7 tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_7{\nwidth:330px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_text_with_title{\r\n                  margin-bottom: 44px;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.td_block_text_with_title p:last-child{\r\n                  margin-bottom: 0;\r\n                }.tdi_7,\r\n                .tdi_7 p{\r\n\t\t\t        font-family:Oswald !important;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Als Alleinstellungsmerkmal (engl. unique selling proposition oder unique selling point, USP) wird im Marketing und in der Verkaufspsychologie das herausragende Leistungsmerkmal bezeichnet, mit dem sich ein Angebot deutlich vom Wettbewerb abhebt. Synonym ist veritabler Kundenvorteil. Das Alleinstellungsmerkmal sollte \u201everteidigungsf\u00e4hig\u201c, zielgruppenorientiert und wirtschaftlich sein sowie in Preis, Zeit und Qualit\u00e4t erreicht werden. Der Begriff geh\u00f6rt zum Grundvokabular des Marketings. Ein Alleinstellungsmerkmal, d. h. ein einzigartiges Nutzenversprechen, soll mit dem Produkt verbunden werden. Auch in der Politik wird das Wort gelegentlich verwendet. So konnte man die Forderung nach einem Atomausstieg lange Zeit als \u201eAlleinstellungsmerkmal\u201c der Gr\u00fcnen bezeichnen. (Quelle: Wikipedia)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-305","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=305"}],"version-history":[{"count":1,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/305\/revisions"}],"predecessor-version":[{"id":3274,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/305\/revisions\/3274"}],"wp:attachment":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}