{"id":303,"date":"2014-03-13T14:23:37","date_gmt":"2014-03-13T12:23:37","guid":{"rendered":"http:\/\/bwgs.de\/?page_id=303"},"modified":"2024-10-05T06:34:17","modified_gmt":"2024-10-05T04:34:17","slug":"b-to-c","status":"publish","type":"page","link":"https:\/\/bwgs.de\/?page_id=303","title":{"rendered":"B &#8211; to &#8211; C"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap td_block_text_with_title tdi_7 tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_7{\nwidth:330px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_text_with_title{\r\n                  margin-bottom: 44px;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.td_block_text_with_title p:last-child{\r\n                  margin-bottom: 0;\r\n                }.tdi_7,\r\n                .tdi_7 p{\r\n\t\t\t        font-family:Oswald !important;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Business-to-Consumer, auch Business-to-Client oder Business-to-Customer (abgek\u00fcrzt B2C oder BtC), steht f\u00fcr Kommunikations- und Handelsbeziehungen zwischen Unternehmen und Privatpersonen (Konsumenten, Kunden), im Gegensatz zu Kommunikationsbeziehungen zu anderen Unternehmen (Business-to-Business, B2B), Beh\u00f6rden (Business-to-Government\/Administration, B2A) oder Mitarbeitern (Business-To-Employee, B2E). Dabei tritt B2C durch die neuen Medien in Form der Eigenvermarktung zunehmend in Vordergrund vor klassischer Medienarbeit (als Beziehung zu den Medien als Institutionen): Das umfasst die eigene Webseite als Werbetr\u00e4ger ebenso wie Onlineverkauf (E-Commerce). Im Internet wird der B2C h\u00e4ufig durch Affiliate-Programme abgewickelt. (Quelle: Wikipedia)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-303","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=303"}],"version-history":[{"count":1,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/303\/revisions"}],"predecessor-version":[{"id":3231,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/303\/revisions\/3231"}],"wp:attachment":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}