{"id":244,"date":"2014-03-13T14:11:32","date_gmt":"2014-03-13T12:11:32","guid":{"rendered":"http:\/\/bwgs.de\/?page_id=244"},"modified":"2024-10-05T06:46:47","modified_gmt":"2024-10-05T04:46:47","slug":"html","status":"publish","type":"page","link":"https:\/\/bwgs.de\/?page_id=244","title":{"rendered":"HTML"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-zone\"><div class=\"tdc_zone tdi_2  wpb_row td-pb-row\"  >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2{\r\n                    min-height: 0;\r\n                }\n<\/style><div id=\"tdi_3\" class=\"tdc-row\"><div class=\"vc_row tdi_4  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4,\r\n                .tdi_4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_4,\r\n\t\t\t\t.tdi_4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4:before,\r\n\t\t\t\t.tdi_4:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6{\r\n                    vertical-align: baseline;\r\n                }.tdi_6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"td_block_wrap td_block_text_with_title tdi_7 tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_7\" >\n<style>\n\n\/* inline tdc_css att - generated by TagDiv Composer *\/\n\n\/* phone *\/\n@media (max-width: 767px)\n{\n.tdi_7{\nwidth:330px !important;\n}\n}\n\n<\/style>\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.td_block_text_with_title{\r\n                  margin-bottom: 44px;\r\n                  -webkit-transform: translateZ(0);\r\n                  transform: translateZ(0);\r\n                }.td_block_text_with_title p:last-child{\r\n                  margin-bottom: 0;\r\n                }.tdi_7,\r\n                .tdi_7 p{\r\n\t\t\t        font-family:Oswald !important;\r\n\t\t        }\n<\/style><div class=\"td-block-title-wrap\"><\/div><div class=\"td_mod_wrap td-fix-index\"><p>Guerilla-Vermarktung ist eine Wortsch\u00f6pfung des Marketing-Experten Jay C. Levinson aus der Mitte der 1980er Jahre[1][2], der damit ungew\u00f6hnliche Vermarktungsaktionen bezeichnet, die mit geringem Mitteleinsatz eine gro\u00dfe Wirkung versprechen. Der Begriff Guerilla leitet sich dabei von der speziellen Art der Kriegsf\u00fchrung ab, bei der untypische Taktiken zur Zielerreichung im Hinterland des Gegners angewendet werden. Laut Hutter\/Hoffmann (2011) umfasst Guerilla-Marketing \u201everschiedene kommunikationspolitische Instrumente, die darauf abzielen, mit vergleichsweise geringen Kosten bei einer m\u00f6glichst gro\u00dfen Anzahl von Personen einen \u00dcberraschungseffekt zu erzielen, um so einen sehr hohen Guerilla-Effekt (Verh\u00e4ltnis von Werbenutzen und -kosten) zu erzielen\u201c (Quelle: Wikipedia)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-244","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244"}],"version-history":[{"count":1,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/244\/revisions"}],"predecessor-version":[{"id":3250,"href":"https:\/\/bwgs.de\/index.php?rest_route=\/wp\/v2\/pages\/244\/revisions\/3250"}],"wp:attachment":[{"href":"https:\/\/bwgs.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}